Last edited by Zoloshura
Monday, November 23, 2020 | History

2 edition of Brand aid found in the catalog.

Brand aid

Lisa Ann Richey

Brand aid

shopping well to save the world

by Lisa Ann Richey

  • 277 Want to read
  • 35 Currently reading

Published by University of Minnesota Press in Minneapolis, Minn .
Written in English

    Subjects:
  • Economic assistance,
  • Consumption (Economics),
  • Social aspects,
  • Celebrities,
  • Social entrepreneurship,
  • Social responsibility of business,
  • Branding (Marketing),
  • Political activity

  • Edition Notes

    StatementLisa Ann Richey and Stefano Ponte
    ContributionsPonte, Stefano
    Classifications
    LC ClassificationsHC60 .R482 2011
    The Physical Object
    Paginationxv, 253 p. :
    Number of Pages253
    ID Numbers
    Open LibraryOL25016427M
    ISBN 100816665451, 081666546X
    ISBN 109780816665457, 9780816665464
    LC Control Number2010044990
    OCLC/WorldCa671573437

    Brand Aid is a COVID initiative where we offer brand strategy and design consultations that help SMEs troubleshoot today, to future-proof tomorr If you'd like to book some brand therapy time, step into our clinic by filling up our contact form. Due to the overwhelming success of its first edition, Brand Aid, second edition was published December Business schools throughout the world are using the book to teach brand management and marketing. Intel bought copies of the second edition for its marketing employees.


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Brand aid by Lisa Ann Richey Download PDF EPUB FB2

Written by an acknowledged expert with 30 years of experience building world-class brands, Brand Aid covers topics ranging from research and positioning to brand equity management and 5/5(9). Product details Hardcover: pages Publisher: Prentice Hall Press (January 7, ) Language: English ISBN ISBN Product Dimensions: x x inches Shipping Weight: ounces (View shipping rates and policies) Customer Reviews: out of 5 /5(22).

Brand Aid: A Quick Reference Guide to Solving Your Branding Problems and Strengthening Your Market Position/5. The Hardcover of the Brand Aid: A Quick Reference Guide to Solving Your Branding Problems and Strengthening Your Market Position by Brad VanAuken at Barnes Due to COVID, orders may be delayed.

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Brand Aid is the story of how this remarkable evolution occurred. Written in a personal and engaging style, Brand Aid is deep in concepts but a pleasure to read.

Unlike other “how-to” books, John La Forgia’s Brand Aid presents personal stories and real-life examples that bring his concepts to life in a vivid and relatable ed on: Aug Brand Aid: A Quick Reference Guide to Solving Your Branding Problems and Strengthening Your Market Position.

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Written by an acknowledged branding expert with 30 years of experience building world. In Brand Aid, Lisa Ann Richey and Stefano Ponte offer a deeply informed and stinging critique of “compassionate consumption.” Campaigns like Product RED and its precursors, such as Lance Armstrong's Livestrong and the pink-ribbon project in support of breast cancer research.

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Written by an acknowledged expert with 30 years of experience building world-class brands, Brand Aid covers topics ranging from research and positioning to brand equity management and architecture strategy.

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